We often find ourselves feeling lost or unmotivated, unsure of why one is doing what we are doing. Maybe you feel like your business is not performing as you anticipated and doesn’t fulfill you, or you are struggling to stay committed to a new project or goal. If so, you’re not alone. Many of us have experienced this feeling at some point in our lives, and it can be frustrating and discouraging.

As an entrepreneur, I often find myself frustrated when things seem not to going the way they should be going, clients delaying with payments, failing to meet targets and performance goals and the list goes on.

One way to conquer this feeling is to find your “why.” Your “why” is your purpose, your reason for doing what you’re doing. It’s the driving force behind your actions and decisions, and it can help you stay focused and motivated even when things get tough.

So how do you find your why?

1. Define your Values:

Ask yourself, What is important to you? What do you stand for?

Defining your values will clearly outline, what matters most to you and, give a sense of direction as to what you want to achieve.

2. Reflect on your past experiences:

What are some of the most meaningful experiences in your life? What did you learn from those experiences?

Your past can give you insight into what you are passionate about and what are you pursuing.

3. What are your strengths and weakness:

It is important to know yourself as a person.

Clearly outline your strengths, which is what you are good at and enjoy doing. Knowing your strengths will help you identify areas where you can make a difference and find fulfillment.

Do not focus much on your weaknesses, but it is important to know them, as they can be a stumbling block, and disconnect to your why.

4. What impact do you want to make:

Think about the impact you want to make. What kind of difference do you want to make in the world? How do you want to contribute to society? Your sense of purpose can be tied to the impact you want to have on others.

Once you identify your why, keep it front and center in your mind. Write it down, visualize it, and refer to it often. Use it as a guide for your decisions and actions. When you are feeling lost or unmotivated, remind yourself of your why and how it ties into what you are doing. This will help you stay focused and energized, even when things get tough.

In conclusion, finding your why is an important step in living a fulfilling and purposeful life. By reflecting on your values, past experiences, strengths and weakness, and the impact you want to make, you will identify your purpose and use it to guide your actions.

So take some time to explore your why and see how it can help you start something new with confidence and purpose.

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